Check-in via my daughter. This is probably her favorite toothpaste, but she has been using our adult toothpastes lately as well. We have tried nearly every flavor and type from Burt's Bees and Tom's of Maine, the ones with flouride and without, and the ones with SLS and without.
All in all I probably prefer a toothpaste without SLS and flouride, but those are not ingredients I will freak out over. I'm much more concerned with artificial sweeteners (aspartame, saccharin, splenda), artificial colors, and petroleum derivatives.