This is the first mid-range moisturizer I have used and I love it! This lotion absorbs quickly, leaving only silky soft skin and no greasy residue. I find it is enough moisture to last through the day without need to reapply. It's like the perfect magical combination. I only recently started using anti aging lotion because I'm turning 30 and have noticed those fine lines taking anchor around my eyes. This lotions seems to have helped slightly. But it's such a great moisturizer in general that it's worth it's price regardless.