I must have said "feel my hair" to 15 people today.. And then after they did I'd say " I haven't used conditioner in THREE DAYS!!!" No joke, it smells FANTASTIC, and not only cleans my hair but leaves it so soft and beautifully frizz free! It's a miracle. A few people I have suggested try it have balked at the price, buuuut if you consider that it's a shampoo that conditions and needs no follow up product (I haven't been blow drying or straightening after, but WOULD use a heat protecting if I did) its a miracle product!!