The only thing this cereal has going for it is that it's healthy, which is holding itself at 2 stars. The taste is nil, nothing more than plain bran-like flavor. The texture? Hard as rocks, but very very tiny ones. It's like eating bran flavored rock granules. I would never eat this cereal alone but I might blend it with others. Sugar: low. Crunch: very high. Likelihood to buy again: 5% if I ever wanted to add textural crunch to a cereal blend.